The media always focuses their attention on Black Friday after Thanksgiving. Black Friday is promoted by expensive print and broadcast advertisements, and local news shows highlight the long lines of customers waiting to enter big box stores. The holiday hype surrounding big businesses might deter you as a small-business owner. The day after Black Friday has evolved and can boost your sales.
Small Business Saturday was the first ever on November 27, 2010. It encouraged shoppers to support local, small businesses. One year after the first Small Business Saturday, the United States Senate unanimously approved a resolution to support the day. Small Business Saturday 2015 saw 95 million people shop at small businesses.
The Small Business Saturday holiday is celebrated every year on the Saturday following Thanksgiving. Here are some tips on how to prepare for Small Business Saturday.
Marketing materials for devoted audiences
Visit the Shop small Resource Hub. You can use printable posters to promote the day, as well as images on social media.
Get creative with your foot traffic to increase sales. A simple bunch of balloons placed outside your bricks-and-mortar location can attract shoppers. Consider using a pennant or window display. Display a QR Code on your window to allow shoppers to purchase your products after hours.
Get your community involved
Cross-promotions are an excellent strategy for Small Business Sunday. Working with complementary businesses can elevate your business, increase sales, and save you marketing dollars.
You should find a business that is a good fit for you. For example, if you run a preschool you may not want to promote a sports bar. Look at the demographics of your customers and look for similar businesses who aren’t competitors. A dry cleaner could partner with a salon. A healthy snack company might partner with a local yoga studio. You should take the time to find promotional partners, and then approach them with enthusiasm and new ideas. Check out the SmartBiz Blog for more information: Ideas for Success.
Create a great deal
You can thank small business customers with a special deal in addition to planning, preparing and marketing. You’ll make them happy that they chose you as their retailer and are more likely to have them return. Consider a free gift with purchase, or branded merchandise such as water bottles and totebags. Try a gift with purchase offer, free branded merchandise (water bottles, tote bags, etc.).
Stock up on Inventory
Avoid being caught out without the most popular products. Plan accordingly based on your cash flow analysis. Decide if you need additional funding to make it through the holidays.
Follow the Shop Small social media links below for more information and advice. Enjoy Small Business Saturday.
