4 Ideas for Using Instagram Live to Promote Your Business

by admin
If you’re not using Live Instagram(r), for your Business, then you’re missing a lot. Instagram is a popular social media platform that gives your business exposure. Instagram Live is a great feature for businesses. Here are four ways to make the most of Instagram if you’ve never used it before or have no idea how to do so.

Incentives are a great way to attract potential viewers

Give your viewers a good reason to tune in to your Live broadcast. You should reward them for tuning into your Instagram Live. You must decide what reward to offer your clients before you go Live.

According to a small-business writer you can use several strategies to provide incentives to potential Instagram Live viewers. These include:

  • Create urgency by creating a sense of scarcity. You can create a sense that there are only a few places left or that the first 10 people to sign up will receive a prize. This will motivate your audience and make them want to tune in.
  • Disappearing Incentives: This is a strategy similar to scarcity. In this strategy you create a deadline so that people can redeem the freebies or prizes you are offering. People have plenty of opportunity to win giveaways and sweepstakes.
  • Live Question & Answer: This allows your viewers the opportunity to ask you questions about your company. This allows you to answer the questions live, rather than pre-recorded responses that are less interactive.

Pre broadcast promotion

Promoting Instagram Live is one of the best ways to make it more effective for your business . It’s not against the rules to promote your Instagram Live sessions in advance. This is a great way to alert your followers and potential viewers of the upcoming broadcast. You can post about the broadcast on Instagram and other social media platforms. You can use pre-made assets or create your own assets using Canva .

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Use your Live videos as Highlights or Stories

It makes sense to combine several features, since you are using Instagram to promote yourself. You can stop promoting, and focus on the Live session. What happens next? Nothing?

After you have ended your Instagram Live broadcast, you can still benefit from it. You can still direct viewers to your broadcast after you’ve finished your Live video by using it as an Instagram Highlight or Instagram story.

Highlights can be left on Instagram as long as desired. Unlike Instagram Stories which disappears after 24 hours, Highlights will remain for as long as the user wishes. You can add your Live video into an existing Highlight or create a brand new one.

Here’s how you can pull the link from your Instagram Story:

  • Click on the three dots in the lower right corner of your screen.
  • Click on the “Copy Highlight Link”.
  • You can also use the link to send a text, an email, or other methods.

Set SMART goals

Matt Fischer, social media author, says that one of the best methods to maximize your Instagram Live sessions involves creating a series goals. These are SMART (Specific, Measurable, Attainable Relevance and Timeliness) goals. Your goals should have the following key characteristics to make them SMART: Specificity (measureability), Attainability (achievability), Relevance and Timeliness. These features will help you stay on track when you set your goals and promote your business effectively through Instagram Live. Other things to note:

  • Focus on the elements you wish to achieve through your Instagram Live sessions.
  • You can use Instagram Live to measure the number of viewers you would like your video to attract.
  • Realistic goals are important. You may want to set big goals, but it is important to know what you can achieve.
  • Your company and yourself should both be interested in your goals.
  • You should also set a deadline for achieving your goal. Set a realistic deadline and consider how long you will need to accomplish your goals.

Setting SMART business goals is crucial to successfully using Instagram Live for your business. These goals will guide your live broadcast for your viewers and subscribers.


Instagram Live is a great way to use Instagram to reach out to your customers and promote your brand. Many businesses are unaware that Instagram Live can be used for the same purpose. You should consider your budget as well as your social media options to make the best choice for your business.

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