Gift cards have seen a tremendous increase in popularity over the last decade. Both gifters and receivers are now more inclined to give gift cards. According to a study conducted by the National Retail Federation, 60% of people prefer physical gifts over gift cards.
Gift cards are a great alternative to pencil holders, cheese baskets, or mugs. They’re easy to choose, easy to give, and almost guarantee that you will have given an useful gift.
You can use them for any type of business, customer or occasion. A gift card system is easy to set up. If you want your gift card to really make an impact with your customers, make sure that it is packaged in a way that makes your brand stand out and adds a personal touch.
You can make your gift cards more “wow-worthy” by presenting them in a unique way.
1. Use Gift Card Envelopes
The small envelopes that are designed for gift cards offer many benefits. They can be used to create a festive display, protect the cards during the postal process, ensure the cards reach the right recipient and provide a great opportunity to brand. There are virtually no limitations to the design options available in order to meet marketing goals. Brand colors and logos can help you to increase brand recognition. To generate leads, add your contact details. You could even include a key message. You can also customize your gift card envelopes to make your customers appreciate, and reinforce the fact that building relationships is a core value of your business.
2. Use Protectors
Gift card sleeves can be used to protect and enhance your gift cards. They offer a variety of options for branding and customizing.
Find a graphic designer who can help you maximize the small amount of space available by adding your logo, contact details, and for maximum impact, branding the gift cards in company colors. Blank spaces allow you to personalize your cards with details like the amount of the gift card, delivery instructions, greetings and so on.
3. Consider Custom Shapes
You can also add pizzazz by giving your gift card a unique shape. You can make food gift cards look like pizzas, cakes, etc. You can also make them look like bananas, apples, mangoes or other fruits. Your designer can create a package that is both attractive to the recipient as well as a good fit for your Marketing Strategy.
Your presentation can go anywhere your imagination takes you. When it comes to impressing your customers with customized shapes, only your imagination will limit you.
4. Create Custom Themes
You can create attractive and unique packages that will make the recipient’s special events, such as birthdays or weddings, even more memorable. You can choose a theme for birthday gift cards that speaks to the recipient’s age, gender or interests. You can add cartoons, or characters, from the favorite TV show, to a birthday gift card package for children.
Packages with a theme of weddings can be in the shape of a wedding dress, a wedding cake or a ring. Making a gift certificate personal and unique can add a touch of joy to these precious moments. Your efforts can create lasting memories and be greatly appreciated by your recipient.
5. Add Accessories
Ribbons, charms, bows and stickers are all small touches that can make a big impact. Your presentation is only limited by your creativity.
The ribbons on a package not only look great, but also give you the opportunity to brand your business by using your signature colors. Any accessory can be incorporated into the theme of your event or company with a little creativity.
The conclusion of the article is:
Gifts are a wonderful way to show your appreciation and gratitude. Gift cards are a great way to give a gift your recipients will remember and appreciate. They can also enhance their positive feelings towards your business. Don’t be afraid to create amazing gift card packages. Your gift will be appreciated more by the recipient if you give it more thought.
Author
Daniel Martin has created high-performance teams who have produced engaging content that millions of users enjoy. Dani is also a photographer & loves to play ping-pong.
